Digital Marketing

Digital Marketing
With Digital Cloud

Simply, it’s marketing through digital channels!

Digital marketing has channels, methods and tools that allow organizations to market their products or brand, having full capacity to analyze marketing campaigns and understand what is working and is not for the audience before, during and after launching the campaign. Digital marketers at Digital Cloud produce content monitor things like what is being viewed, how often and for how long, consumer behavior, what content works and doesn’t. While the Internet is the main pillar of digital marketing, others include text messaging, electronic billboards and mobile apps.

Why is Digital Marketing Important?

Digital media is so pervasive that consumers have access to information any time and any place they want it and from different sources.  Anyone can follow the news of a brand based in Saudi Arabia from France or the US, and compare performance, offers and customer services, just by a single touch on their mobile phone. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and making public opinion. Consumers are now exposed not just to what your company says about your company or product, but what the friends, activists, government, evaluators and influencers such as public opinion leaders.  Here comes the importance of content and visuals you present and how reliable and changing it is, in addition to improving the mental image and preserving the consumer base and growing it.  People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.

What does Digital Cloud has to Offer?

Digital Cloud provides an outstanding variety of services regarding content, form and performance.

  • Community management 24/7
  • Content Creation
  • Social Listening
  • Campaigns
  • Reporting

All of the services are executed by a professional team of specialists in content creation and analysis, design and marketing.

Marketing Campaigns

We design marketing campaigns that are based on proper planning and market knowledge!. The more specific the campaign’s goals are, the more it will be effective during execution. We at Digital Cloud have an integrated team consisting of marketing and social media experts dedicated to design digital marketing campaigns that goes along your marketing strategy.

  • Create social media objectives and goals
    Create social media objectives and goals

    goals should be aligned with your campaign, so that your expectations become clearer. eventually, measuring the results becomes easier. we provide a roadmap to set your objectives efficiently. we use the smart approach, meaning your goals should all be specific, measurable, attainable, relevant and time-bound. we direct all efforts towards social media to serve your brand’s goals by increasing the website traffic as well as engagement through retweets, sharing and comments.

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  • Conduct a social media audit
    Conduct a social media audit

    prior to creating your campaign, you need to assess your current social media use and how it is working for the brand. this requires knowing your target audience and how your social media presence compares to your competitors’. digital cloud’s team has developed social media audit templates that fit a wide variety of brands. once you’ve conducted your audit, you should have a clear picture of every social media account representing your business.

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  • Content plan and editorial calendar
    Content plan and editorial calendar

    great content will be essential to succeeding at social media. there is a group of elements that leads your plan towards the goal: type of content you intend to post, use of advertising to promote the campaign and its frequency, how often you will post the content, target audience for each type of content.creating the editorial calendar and scheduling your messaging are things we prepare with you in advance to secure smooth, constructive communication. each social media platform has its criteria and conditions, even if you want to convey the same message. we fit the content according to each channel. your messages will be delivered whether you are on linkedin where you need to generate leads, or twitter with its 140 characters, or facebook’s 20%-80% policy.

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  • Testing and evaluation
    Testing and evaluation

    for each campaign, we build testing capabilities into every action you take on social networks. track your links using url shorteners and social media analysis tools to track the success and reach of social campaigns. you can also record your failures, and then adjust your social media marketing plan in response.

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Social Listening

Social media is a continuous interaction between the consumer and brand. The community management team will listen to user feedback and social media metrics to evaluate the community on a regular basis by: Speaking directly with users via social media, Asking users for feedback, either directly or by polling, Measuring the brand’s social media analytics, Monitoring online presence of the brand across social media channels, Specifying phrases or keywords that increase engagement, Knowing what the audience likes and does not, Test products before launching, Monitoring competitors, the latest trends they follow, content quality and the campaigns they launch.

Content Creation

The content we produce at digital Cloud is close to people and speaks their language, away from outdated expressions. It also delivers your message correctly. We’ve picked up a special team of Saudi content experts who are very knowledgeable about the local community, the ideas and expressions.We don’t use the language of news or documentaries. We rather focus on “White Language” that all Saudis from all regions understand as well as Arabs. We use attractive expressions that can draw public attention and promote your presence on social media.

  • Nature of brand and products
    Nature of brand and products

    the content used in promoting cars is different from the one of jewelry or kid toys. we always take into consideration the particularity of each brand. when technical content is needed, we are ready with the tone and level of speech. if we are talking about tourism, a dreamy language is used, where the focus is more on enjoyment, comfort, memories, adventures and new experience. if you are launching a new product, we generate content that creates need and promotes demand. the content can be comic or conversational that arouses curiosity.

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  • Content Objective
    Content Objective

    your brand is well-know and has strong presence and you just want to retain your consumer base and keep loyalty of your existing customers and add more. for all of this, the content should focus on the added value your products stand for and the new offers. you might launch an awareness campaign that is not product-focused, just to promote the mental image about your brand and how it is playing a social role. the content here should be more educational and links your brand to the topic of the campaign.

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  • Keyword Selection
    Keyword Selection

    we use keywords that make it easier for consumer, stakeholders and industry people to look for your brand. this will eventually guarantee “exposure”. the more the content is available, even for non-followers, the more exposure your brand gets.

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  • Flexible Content
    Flexible Content

    we won’t talk to the audience about the same topic all the time. we put a timeline for the topics that keep changing according to the plan. if the audience likes a certain topic, we keep the conversation. being dynamic in the social media environment gives us the liberty to generate and modify content according to each stage.

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  • Hashtag
    Hashtag

    hashtags have become a landmark in the social media environment. it could lead to huge growth of followers and participants. picking up the right words and topic is very important and requires experience and sophisticated taste of language. a hashtag is a double-standard weapon; however, good preparation and social listening lead to positive results.

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Community management 24/7

Any time of the year, day or night, Digital Cloud’s team manages the social media accounts on Facebook, Twitter, Instagram, etc.

  • Growth
    Growth

    the role of a community manager is pivotal in getting people not only to your community, but actively involved in your community through: using various social media platforms to have conversations with potential users, creating brand advocates from existing community members, defining weaknesses and strengths in the interaction with the current content, growing relevant followers and fans to your social media accounts by employing proper content to attract your target audience.

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  • Effective Engagement
    Effective Engagement

    followers and participants prefer humanized brands that talk to them and educate them about the added value through: sharing and distributing relevant brand’s content, monitoring social media channels, replying to threads, and answering user questions, brand knowledge accumulation, making personal connections with users and help them understand the brand.

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  • Improvement
    Improvement

    every day is a new opportunity for technological advancement that offers improved features, where competition heats up. the community management team follows new trends after testing their effectiveness through: testing new social media platforms and how they fit the local community, improving the consumer experience by working as the middleman between the users and the brand, launching new plans that keep pace with social media changes

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Reporting

A social media report is simply a collection of data and stats. We at Digital Cloud believe that generating reports using modern statistical methods is the performance measure that formulates your future outlook

  • We present reports that serve your goals as follows
    We present reports that serve your goals as follows

    followers tell you the number of people who wish to connect with your brand, clicks tell you that the number of views and the content you are sharing is of personal interest to the user, comments are written expressions that represent the highest level of engagement with your posts. they open doors for questions and conversations, retweets and sharing tell you about the amount of exposure and followers’ interest in your content, favorites and likes are a social proof metric. they show appreciation, use of content as a reference or even show loyalty to your brand

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  • Timelines
    Timelines

    weekly, monthly, quarterly, bi-annual, from campaign start to end

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  • Report Content
    Report Content

    follower growth: it gives conclusions such as popularity, reach and brand awareness. as you grow the followers, your influence gets wider on social media. influencer report: it’s a quality addition to know that someone big or influential is following you. volume of posts and total engagement: it is the sum of clicks, shares, likes, comments and every interaction one can take on a social media update. engagement per follower: the statistics is used to promote individual loyalty for the brand. the more individuals get engaged constantly, the more you become successful. traffic: the number of website visitors coming from your social media channels is a main indicator of your outstanding presence and the value of the content.

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